Make Me A Marketer
Develop your marketing skills, improve performance and confidence.
Learn the marketing fundamentals properly, and fill the gaps for good.
Lifetime access · Secure checkout · Email support from Sarah
Sound familiar?
This course is for you if
- You know something isn't right with your marketing, and you need ideas on how to find out and fix it
- You're a business founder who feels like you're "winging it"
- You work in marketing and feel like you have knowledge gaps
- You "do" marketing in your role but have no formal training
- You're the only marketer in your organisation, with no one to learn from
Here's how the course helps
What's inside
Make Me A Marketer gives you all the knowledge you need to become a confident marketer who does things the right way.
Step by step
4 sections · 12 modules
Diagnosis
Why research matters
- Market Orientation
- Introduction to Research
Brand
Create your brand world
- Brand Basics
- Proposition Writing
- Archetypes & Brands
- Other Brand Foundations
- Creating Your Brand Pack
Strategy
Segmentation, targeting & positioning
- Category Creation
- Marketing Planning
- Segmentation & Targeting
Tactics
The 4 Ps of marketing
- Communications Planning
- Week 1 in a New Marketing Role
Lifetime access · Secure checkout · Email support from Sarah
So you know what you're getting
What this is, and isn't
What this is not
- A quick fix
- Instructions on "how to go viral"
- A course on the latest trends or fads
What this is
- Training for people who are serious about learning marketing
- Detailed training from a Chartered Marketer with 26 years' experience
- A well-rounded programme that teaches marketing from the very beginning
Don't just take our word for it
What students say
"Sarah is a truly incredible teacher and her passion for marketing & brand really shines through and ignites her training courses to make them not only engaging, but accessible for all."
Holly H · Senior PR & Social Media Executive
"Sarah is a fabulous tutor! Her course is packed full of useful and engaging content, and it's wonderful to see her passion for the subject shine through. Each module is informative and well thought out, and the whole course flowed perfectly. Thank you!"
Samantha R · Marketing Executive
"The structured process helped me arrive at new understandings and appreciation of my work. Quite empowering."
Kit J · Coaching Business Founder
Lifetime access · Secure checkout · Email support from Sarah
Who'll be teaching you
Meet Sarah
Sarah Lambley
FCIM · Chartered Marketer · 26 years
Sarah spent seven years growing GHD into a £300 million brand. For the last six years she has used the same know-how to help hundreds of small businesses. She also holds a mini MBA in marketing.
"I regularly hear that people struggle to find affordable marketing knowledge. This course was born from a passion to see smaller businesses succeed. Marketing success shouldn't depend on budget. With the right thinking and affordable support, any business, whatever its size, can become a marketing powerhouse."
Sarah Lambley · FCIM CMktr
What does "Chartered Marketer" mean?
It isn't a one-off exam you pass once and keep forever. To earn it, you need real marketing experience, two years in a row of ongoing professional training, and a formal assessment by the Chartered Institute of Marketing (the UK's version of the American Marketing Association).
To keep it, Chartered Marketers must do 35 hours of professional training every single year. It's required, not optional. So Sarah stays up to date with marketing thinking, year after year.
Fellow (FCIM) is the Institute's highest grade. It's for senior marketers with at least 10 to 15 years of senior strategy experience (Sarah has 26), usually at director, board or consultant level. It's awarded for proven skill, not just time served.
Everyone claims to be an expert. Few can prove it. This is proof.
Everything in one place
Learn marketing properly
Most training with this level of knowledge costs thousands.
Ready to stop winging it?
Yes, Make Me A Marketer — $149Lifetime access · Secure checkout · Email support from Sarah
Still wondering?
FAQs
How is this different from what you post for free on Instagram?
My Instagram gives you the top-level overview. This course gives you the full thinking and doing, taking you through it step by step, with the tools and templates to apply it to your own business.
I've never finished an online course. Will I get through this?
It's built for people who are short on time. 14 video lessons, about 7.5 hours in total, split into pieces you can do in the gaps in your day. Quizzes along the way make it feel like progress, not homework.
Do I need any marketing experience?
No, but it works either way. If you're starting from nothing, the course builds everything up in order. If you already work in marketing, lots of people join because they've picked up bits on the job but never had it all join up. This fills the gaps.
What if I get stuck partway through?
You're not on your own. Email support from Sarah is included.
How long do I have access?
For life. Pay once and come back to the lessons whenever you need them.
Start today
Become the marketer your business needs
Lifetime access · Secure checkout · Email support from Sarah