The AI Briefing Kit
A full-time brand and marketing assistant, for just $49.
Built from 26 years of marketing experience. No AI experience or technical skills needed.
3 simple steps
How it works
- Take the free Brand DNA TestIt takes around 5 minutes.
- See your resultFind out which of the 12 Brand DNA types your brand is.
- Get the kit made for your resultPre-populated with your Brand DNA, ready to brief Claude.
Free · Takes around 5 minutes · Then get the kit made for your result
Recommended for use with Claude
"I built the AI Briefing Kit for my business first, because it's impossible to keep up with the volume of content needed and keep the quality when you're just one person."
Sarah Lambley · Chartered Marketer, FCIM
Already know your Brand DNA?
Choose your kit
Tap your Brand DNA above to get your kit.
You're a Caregiver brand
The Caregiver: puts people first, every time
Your brand puts people first, every single time. You nurture, support, and look after the people who matter, and they feel it. People are loyal to you because you genuinely care, and it shows.
You're a Citizen brand
The Citizen: makes everyone feel they belong
Your brand is for everyone. No pretence, no ego, just real value for real people. You make people feel like they belong, not like they need to impress anyone. People trust you because you're honest, reliable, and down to earth.
You're a Creator brand
The Creator: turns ideas into something new
Your brand exists to make something new. You turn ideas into reality and help others do the same. People are drawn to you because you give them permission to imagine something better, and then build it.
You're a Explorer brand
The Explorer: encourages freedom, discovery & new paths
Your brand is for people who never want to stand still. You push boundaries, try new things, and inspire others to do the same. People follow you because you make them feel like the world is full of possibility.
You're a Hero brand
The Hero: gets the job done, whatever it takes
Your brand shows up and gets the job done, no matter what. You help people overcome real challenges and come out stronger on the other side. People trust you because you don't make excuses. You deliver.
You're a Innocent brand
The Innocent: keeps things simple, honest & optimistic
Your brand stands for simplicity, goodness, and doing things the right way. You make people feel safe, calm, and like everything is going to be okay. People trust you because you're honest, straightforward, and exactly what you say you are.
You're a Jester brand
The Jester: brings fun & lightness
Your brand makes people smile, and that's no small thing. You bring lightness, fun, and a bit of mischief to everything you do. People love you because life's too short to take everything seriously, and you remind them of that.
You're a Lover brand
The Lover: creates connection, beauty & feeling special
Your brand is all about connection, beauty, and making people feel special. You create experiences that people don't just buy, they treasure. People choose you because you make them feel seen, valued, and worth it.
You're a Magician brand
The Magician: makes the impossible happen
Your brand makes things happen that people didn't think were possible. You take people from where they are to where they want to be, and make it look effortless. People are drawn to you because you see what others can't.
You're a Outlaw brand
The Outlaw: challenges how things are done
Your brand challenges the way things have always been done. You're not afraid to say what others won't, and your customers love you for it. People choose you because they're done playing by rules that don't work for them.
You're a Ruler brand
The Ruler: leads with authority & high standards
Your brand means business. You set the standard, lead with confidence, and make people feel like they're in safe hands. People choose you when they want the best, and they know the best when they see it.
You're a Sage brand
The Sage: builds trust based on knowledge & truth
Your brand is built on knowledge and truth. You help people understand their world more clearly so they can make smarter decisions. People come to you because they trust you to give them the real picture. No fluff, no spin.
Instant access · Secure checkout · Recommended for use with Claude
Not sure? Take the free test
Why it matters
AI is giving consumers the ick
Content that all sounds the same.
Perfection that reads as fake.
Opinions smoothed away for the sake of ease.
People can spot generic AI content a mile off now. It's becoming the fastest way to lose attention, not gain it.
That doesn't mean stop using AI. It means learn to brief it properly, the same way you'd brief anyone else doing important work for your brand.
What it does for you
Your full-time brand assistant
Who it's for
Built for people doing it on their own
- For business owners doing their own marketing, and for marketers working alone or in a small team. No big department, no budget for outside help.
- For when you're keeping every plate spinning: the content, the emails, the campaigns, and everything else that lands on your desk
- Whether you're just starting out or you've been going a while
- You don't need a marketing background, AI experience, technical skills, existing content or a big following
- You need your Brand DNA Test result and around 90 minutes
- You don't need a paid Claude subscription. It works with the free version (see FAQs).
Everything you need
What's in the kit
- Video instructions explaining exactly how the kit works
- A full written How To Guide covering every section, step by step
- A pre-populated template, already containing your Brand DNA and instructions for Claude (or your preferred AI tool)
- Two completed examples, one product or service business and one personal brand, so you can see what a strong answer looks like
- Your Brand DNA Blueprint, a PDF reference guide matching your result
So you know what you're getting
What this is, and isn't
What this is not
- A generic template you fill in and hope for the best
- A one-size-fits-all prompt pack sold to everyone
- A guess. It's matched to your Brand DNA, so you need your result first
What this is
- Built around your Brand DNA result, not a shared template everyone gets
- Pre-populated with the psychology, tone and structure that's yours
- Yours to finish and make your own, and Sarah shows you exactly how
Two strong results?
Add a Blend Kit
For brands that are a combination of 2 archetypes
Some brands have two strong results rather than one dominant one. If that's you, you can add the Blend Kit for your second result at checkout. It blends both into your main kit, so you get a more refined tool that fits your brand exactly.
Getting it over the line
Finished together
The pre-populated kit gets you most of the way there. Your Brand DNA, your core truths and your tone of voice are already built in. The last part is making it sound like you: your business, your audience, your words. Sarah walks you through that step by step, in the video and the written guide, so you're never doing it alone.
Ready to start?
Your kit for $49
Find your Brand DNA, then get your kit
Find my Brand DNA — free testWho created it
Meet Sarah
Sarah Lambley
FCIM · Chartered Marketer · 26 years
Sarah spent seven years growing GHD into a £300 million brand. For the last six years she has used the same Brand DNA method with hundreds of small businesses.
- Created by a Chartered Marketer
- Based on 26 years' experience building brands
- The same method used to build a £300m brand
The same consultancy work would cost upwards of $5,000. This kit packages that experience into a single document.
What does "Chartered Marketer" mean?
It isn't a one-off exam you pass once and keep forever. To earn it, you need real marketing experience, two years in a row of ongoing professional training, and a formal assessment by the Chartered Institute of Marketing.
To keep it, Chartered Marketers must do 35 hours of professional training every single year. It's required, not optional.
Fellow (FCIM) is the Institute's highest grade. It's for senior marketers with at least 10 to 15 years of senior strategy experience (Sarah has 26), usually at director, board or consultant level.
Everyone claims to be an expert. Few can prove it. This is proof.
Still wondering?
FAQs
What if I don't know my Brand DNA?
Take the free Brand DNA Test first. It takes around 5 minutes, and your result links straight to the kit made for it.
Do I need a paid Claude subscription?
The AI Briefing Kit currently works with the free version of Claude.
Does it work with ChatGPT or other AI tools?
It should work with any AI tool, but we recommend using Claude.
How long does it take?
Around 90 minutes to complete properly. The video, written guide and examples take you through it step by step.
What's the Blend Kit?
If your test showed two strong results rather than one main one, you can add the Blend Kit for your second result at checkout ($19). It blends both into your main kit, for a more refined tool.
How do I get it after I buy?
Straight away. You receive a download link as soon as you've checked out, so you can start the same day.
Is this connected to Anthropic or Claude?
No. Sarah Lambley Marketing is not affiliated with Anthropic (the makers of Claude) in any way. You are still responsible for the quality of what you put in, and for checking the quality of everything the AI produces.
Start today