Brand Guidelines Bundle
No need to start from scratch. Get your brand guidelines done quicker, without missing any essential sections.
Everything your brand needs to look put together, in one ready-made template.
Instant download · Secure checkout · Created by a Chartered Marketer
Why it matters
You create problems without brand guidelines
Lots of small businesses don't have brand guidelines. Here's what that can cost you.
Your brand feels shallow
If your brand isn't written down, the deep thinking probably hasn't been done. Without that thinking, your brand won't connect with the people you want to reach.
It's all in your head
With no written rules, it's hard to stay consistent. How your brand looks and sounds can change from one post to the next.
You end up with a moody brand
We all wake up in different moods. Your brand shouldn't change with them. Treat it as its own thing, not just an extension of you, so it never seems to have more than one personality.
AI gives you generic content
AI is a brilliant tool when time and help are short. But to brief it well, you need to tell it what your brand stands for. Without that, you get generic AI content that could belong to anyone.
Clear brand guidelines fix all four. This bundle helps you write yours, without starting from scratch.
Everything you need
What's in the bundle
Nothing missed
Your brand pack should cover
Who you are
The heart of your brand
Product & service
What you offer
Brand strategy
How your brand connects
Communications
How your brand looks and sounds
The template includes all of these. It's based on Sarah's experience building a £300m brand and helping hundreds of small business owners get their brands working.
Instant download · Secure checkout · Created by a Chartered Marketer
Don't just take our word for it
What customers say
"Sarah has the ability to define your brand in a way that truly reflects what you are trying to build, and provides a solid base from which to build and grow your business."
Sally B · Professional Services Business Owner
"Sarah has helped us hone in on who we are as a brand. From helping us put our company mission into words, all the way to finalising our brand positioning and where we want to sit in the market, the whole process from start to finish has been very worth while."
Fraser A · Beauty Business Owner
"It was a pleasure working with Sarah on our brand archetype project. [She] got under the skin of the brand quickly, producing a comprehensive deck."
Katie S · Technology Business Owner
Instant download · Secure checkout · Created by a Chartered Marketer
Who created it
Meet Sarah
Sarah Lambley
FCIM · Chartered Marketer · 26 years
Sarah spent seven years growing GHD into a £300 million brand. For the last six years she has used the same know-how to help hundreds of small businesses. She also holds a mini MBA in marketing.
- Created by a Chartered Marketer
- Based on 26 years' experience building brands
- The same method used to build a £300m brand
"I built a £300m brand using the principles in this bundle, because I know how important total brand clarity and consistency are if you want to build a strong brand."
Sarah Lambley · FCIM CMktr
What does "Chartered Marketer" mean?
It isn't a one-off exam you pass once and keep forever. To earn it, you need real marketing experience, two years in a row of ongoing professional training, and a formal assessment by the Chartered Institute of Marketing.
To keep it, Chartered Marketers must do 35 hours of professional training every single year. It's required, not optional. So Sarah stays up to date with marketing thinking, year after year.
Fellow (FCIM) is the Institute's highest grade. It's for senior marketers with at least 10 to 15 years of senior strategy experience (Sarah has 26), usually at director, board or consultant level. It's awarded for proven skill, not just time served.
Everyone claims to be an expert. Few can prove it. This is proof.
Today's the day
Let's fix your brand
Ready for total brand clarity?
Yes, I want the template bundle — $24Instant download · Secure checkout · Created by a Chartered Marketer
Still wondering?
FAQs
Does it work with free Canva?
Yes. Everything works with a free Canva account.
How do I get it after I buy?
Straight away. After checkout you'll get an email with your access link, so you can start the same day.
How long will it take to complete?
Most people can complete it in a few focused sessions. The finished example and instructions mean you're never staring at a blank page.
Does it work for a new brand or one I already have?
Both. If you're starting out, it helps you clarify each part of your brand. If you're already trading, it pulls everything you've built into one place, and shows you any gaps.
Can I use it for my clients' brands?
The template is licensed for your own business. If you'd like to use it with clients, please get in touch.
Start today
Give your brand total clarity
Instant download · Secure checkout · Created by a Chartered Marketer